What are the pros and cons of SEO?

What are the pros and cons of SEO?
What are the pros and cons of SEO?

While the advantages of doing SEO are clear, there can be downsides that will play important roles in your decision-making process. These include looking at SEO as a long-term investment & not a short-term solution, no guarantees in results, and the risk of playing in a highly competitive SEO market.